It will provide a good start for first time learners typically from the engineering and management discipline.
You can refer book for Associate - Analytics by Indian Author.
Book Name-Fundamentals of Business Analytics
Author Name-by Seema Acharya R.N. Prasad
Price-Rs.680(approximately)
Link : http://www.amazon.in/Fundamentals-Business-Analytics-Acharya-Prasad/dp/8126532033/ref=pd_sim_14_3?_encoding=UTF8&psc=1&refRID=06WEYQXM8BVWRWMETKBB